Colour Grading is a very essential part of post production. It is in the start of post production one must understand the world of colour grading to further add effect and enhance the look of the content. It is crucial to ensure your project gets elevated to meet the targets of your ad film. Even though in post production, the video footage cut together feels like the end journey, but diving in colour grading still is the vital task ensuring success of the content.
Having a deep understanding and enhancing your sense of colour grading further gives the visual satisfaction to your ad film. It is more of adding the visual finishing touches before it gets delivered for the consumers to see. Usually, colour grading happened to be a separate post production process. But with the advent of editing softwares, the works of the video editor and grader became blurred.
Nowadays, the video editors hired for the ad films are expected to know and implement colour grading to the finished products when hired for an ad film production. For this, it is more than crucial to understand colour grading and know why one must come to rely on it. Colour grading happens to enhance the overall tone, storytelling and emotional impact of the ad film. For this, Advertising Filmmakers in Mumbai pays attention to colour grading as it is an essential part of video editing.
Let us dive into the world of colour grading and how it sets the overall mood of the ad films.
What is the difference between colour grading and colour correction?
Colour Correction:
Often, people use the terms colour grading and colour correction as synonyms but it holds significant distinction. Colour correction is about fixing the image which is traditionally the first step of the video editing process.
It determines the ad film looks the way it is intended. By balancing out the whites, checking whether the things are not oversaturated helps in achieving the ideal look envisioned.
Colour Grading:
On the other hand, colour grading is essentially the next step that follows in video editing. It is after the video footage is corrected, colour grading comes into action to ensure the overall mood or aesthetic of the video is achieved.
Grading also allows making drastic visual changes such as changing day to night. Even though most of the tools used in the colour grading and correction are the same, the difference lies in knowing the implementation of each of the tools for you to serve the ideal visually enticing ad film.
How colour grading sets the mood of the advertisements?
As per the top Advertising Filmmakers in India, colour grading is the ultimate process which ensures the styling of the video footage by painting over the established outcome of colour correction.
The completion of the process of colour correction, as mentioned above boosts colour grading further. The colourists use editing softwares to style the video footage during colour grading. In this process, visual tone and atmosphere of the video footage is emphasised upon to give a more cinematic look to the ad film.
Colour Grading Depicting Moods:
The colourists use colour grading to ensure both technical and creative changes to the ad film. Using colour grading for artistic purposes involves carefully curating the colour palette which conveys a definite emotion and style, conveying an ambience for the ad film.
For instance, red is often used in dramatic sequences in films to represent passion, power and anger whereas colourists use green to illustrate darkness, corruption and danger.
So, colour grading helps set the mood of the ad film using varied colour palettes. For this, using the right colour palette for your ad film is crucial. To know the right colour palette for your ad film, one must have an elaborate knowledge of colour theory and its psychological impact on the human mind.
Having such a defined concept of colour, one can use the right colour palette to evoke the emotions of excitement, urgency, calmness depending on the visual goals of the advertisement.
Colour Grading Boosting Brand Recognition:
By using colour grading tactfully and maintaining the uniformity across the ad film, you can create consistency which boosts brand recognition.
Establishing consistency in colour grading for ad films helps the viewers memorise and recognise the brand via the ad with ease. With advanced and more innovative colour grading, you can evoke deep emotions further cementing the impact of the ad in the minds of the audiences.
Thus, colour grading is a crucial part of every ad film post production. As per the Ad Film Makers India, with the help of colour grading, one can achieve the goals of the ad film leaving lasting impact on the viewers minds. By building consistency and using innovative colour grading techniques, the ad films are made memorable, boosting its success.
