Hershey's celebrates #ShraddhaWaliDiwali with 'Say It With A Kiss' campaign.

Brand: Hershey's India
Director: Sahil Shah
DOP: Anurag Solanki
Executive Producer: Ridhesh Sejpal
Sr. Producer: Naisha Joshi
Account Manager: Snehali Tukadiya
Creative Writer: Sandeep
Creative & Producing Assistant: Samraggi Mukherjee
Editor: Amulya Aphale
Asst Editor: Shivi Srivastav
Post Supervisor: Anish Krishna

The Treatment

Amidst lively Diwali scenes, Shraddha Kapoor’s playful banter with the camera unveils her real and fun side. Engaging viewers till the end, she shares unique Diwali celebrations, spreading joy with Hershey’s Kisses. It’s a short, delightful journey, making Diwali brighter for all.

The Craft

A bubbly Bollywood actress, the face of a chocolate brand, joyfully shares her love for Diwali & Hershey’s kisses. Against a festive Diwali backdrop, the actress, speaking directly to the camera, builds anticipation by teasing unique ways to celebrate, all while integrating the chocolate brand seamlessly into the joyous occasion. The concept aims to captivate the audience with relatability, behind-the-scenes charm, and the allure of festive celebrations.

Bollywood’s bubbly Shraddha Kapoor, known for her relatable charm, takes on the role of brand ambassador in the Diwali ad. Her infectious energy and charisma directly engage the audience, transforming the ad into a genuine and festive connection rather than just a promotion.

Script wise, the conversations and the setup has been kept very relatable. The look and feel of Diwali is kept very homely and real so that the audience can connect to the ad on a personal level.

The set design for the ad emanates a warm and vibrant atmosphere, capturing the essence of Diwali festivities and creating a cozy, homely feel. The color palette is inspired by traditional Diwali hues.

The costume design aims to strike a balance between traditional Diwali attire and contemporary fashion, ensuring that Shraddha Kapoor’s wardrobe complements the vibrant and joyous atmosphere of the ad while maintaining a stylish and relatable appeal.

The color palette is inspired by traditional Diwali hues to evoke warmth and festivity. Subtle earthy tones and a hint of Hershey’s brown are seamlessly integrated for authenticity. Shraddha Kapoor’s attire showcases jewel tones, with a mix of traditional embellishments, ensuring a vibrant and sophisticated Diwali look.

The background score is designed to enhance the festive atmosphere with upbeat and cheerful tunes, incorporating traditional elements to evoke the spirit of Diwali. Lively instrumentals and rhythmic beats complement the celebratory interactions, creating an engaging and joyous auditory experience.