BGMI aimed to launch its new Rondo Map with a campaign that resonated with the gaming community while leveraging meme culture, pop-culture references, and high-energy storytelling. The challenge was to create a campaign that would feel fresh, engaging, and viral—something that seamlessly integrated the essence of Rondo while keeping players excited and intrigued.

The campaign needed to generate buzz across social media platforms, ensuring that Rondo became more than just a map—it had to become a cultural phenomenon within the gaming space.

Our approach was to create a high-energy, fast-paced, and visually dynamic film that embodied the chaotic, unpredictable nature of gaming and internet humor. The narrative revolved around a recurring mystery—“Rondo Kahan Hai?”—spanning different real-world scenarios where characters obsessively reference Rondo, making it feel like an inside joke the audience wants to be part of.

From an intense club confrontation to a nostalgic Bollywood sci-fi reference, from a dramatic news segment to an absurd classroom reveal—the film rapidly transitioned between quirky, relatable moments, each with its own distinct visual style. The goal was to make the campaign feel like a meme unfolding in real-time, ensuring immediate virality.

The sound design and music played a crucial role in reinforcing the film’s infectious energy, blending EDM, hip-hop, and desi beats to create a hypnotic, rhythmic hook around Rondo.

The execution of the film relied on a mix of cinematic techniques—ranging from handheld documentary-style shots to stylized commercial aesthetics. The treatment embraced internet culture’s chaotic and layered storytelling, making each moment visually distinct while maintaining a cohesive flow.

The rapid editing style, diverse cast, and iconic pop-culture homages ensured that the campaign remained both highly entertaining and instantly shareable. Every scene was meticulously designed to keep the audience engaged, driving home the message that Rondo is the place to be—both in BGMI and in gaming culture at large.

The campaign successfully turned Rondo into more than just a map; it became a cultural movement, ensuring maximum impact across the gaming and meme communities.