Kinnect came to us with a idea and script that brings to light the efforts put in by some professionals to bring about a change in the world. We took inspiration for this film from the human spirit of these individuals who are finding solutions to problems on the basis of self belief. The journey of the film showcases how, no matter what the challenge, some people always find a solution and how Google Cloud looks to facilitate these individuals.

We kept warmth and feelings at the core of this film while treating it. This can be seen through the setup, framing and the way the shots have been taken. In terms of the script and shot breakdown, the film tells the story of a bunch of professionals, all of whom are trying to find solutions to their problems.  The film gradually shows the journey from adversary to solution through self belief for each professional.

The look and feel of the film is a representation of the definite warmth of a grounded space to a slight cold character of a tier 1 city; The difference is subtle but noticeable. They two worlds eventually connect, organically. This can be clearly seen in the color grading done for the film which follows a very warm color palette.

The locations are selected to represent all tiers of society, giving a reflection that Google Cloud is for everyone.

The casting was done to represent the entirety of India. From young to old, from farmer to corporate, from rustic to state-of-the-art, the cast is representative of how Google Cloud services impacts everyone, everywhere.

The music is subtle and compliments the VO and the pace of the video, blending into the communication effortlessly.