At Good Fellas Studio, we’re all about crafting campaigns that stick with you—the ones you remember long after you’ve seen them. We don’t just create ads; we tell stories that connect. Our goal? To become one of India’s top ad film production houses. And we believe the way to get there is with a combination of creativity, sound planning, cross-cultural understanding, and strategic thinking. That’s how we do it.
Beginning with Ideas That Matter
Every great campaign starts with a solid idea. But not just any idea – we’re talking about concepts work for the brand and resonate with the audience. Before we even pick up a camera, we dive deep into market research and try to understand what makes people tick.
Take our “Garnier Men x MI – #PickTheRightFit” campaign. We know cricket is more than just a sport in India – it’s a religion. By connecting personal care with cricket fandom, we crafted a relatable narrative about making the right choices, both in life and grooming. The result? A campaign that struck a chord with fans across the country.
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Turning Ideas into Reality
And then there is production. This is where our ideas start to come to life. But filming an ad, especially with celebrities, does not happen overnight. There is a lot of planning involved and the need to withstand any turns of fate that may befall us.
When collaborating with Virat Kohli for the “#ProgressThatMatters” campaign for “Audi India”, we knew that every second mattered. Virat did not have seconds to spare on errors. Our team functioned like clockwork and made sure every step fell into place. The result – exactly what Audi had in mind – a message of progress and excellence.
The Magic of Post-Production
Post-production is where everything comes together. It’s when the story really takes shape. Our editors use the latest tech to refine every detail, from visuals to sound, ensuring the final version is nothing short of stunning.
A great example here is our work on the “Hershey’s – #ShraddhaWaliDiwali” campaign with Shraddha Kapoor. The festive vibe, the colours, the warmth – all brought to life through thoughtful editing and vibrant visuals. The final product wasn’t just an ad; it felt like a slice of Diwali itself.
Understanding What Makes India Tick
India is a cultural melting pot, and each destination has its own distinction. Because of that, culture sensitivity is an enormous component to what we do. We stop to learn local ways of living, languages, and philosophies so our campaigns are as genuine and effective as possible. The most powerful narratives are the closest to real for sure.
How We Know We’re on the Right Track
Crafting a campaign is one thing, but knowing it works? That’s where data comes in. We don’t just rely on gut feeling; we track everything—brand awareness, audience engagement, and conversion rates. This helps us see what clicks and what needs tweaking, so we’re always improving.
The numbers for the “Garnier Men x MI” campaign spoke for themselves. Engagement levels soared, and feedback was overwhelmingly positive. That kind of response tells us we’re on the right path.
Working with the Best
We’ve been lucky to have worked with some great brands. From Audi India and Hershey’s to Microsoft India, each project has been a learning experience and a chance to sharpen our skills. These projects demonstrate that we can apply our storytelling approach to various industries without diluting the voice of the brand.
Wrapping It Up
At Good Fellas Studio, we’re passionate about storytelling—the kind that makes people stop, watch, and remember. We’re on a mission to become one of India’s top ad film production houses, and with every project, we’re getting closer. By blending creativity, precision, cultural understanding, and a whole lot of hard work, we’re confident we’ll get there. We’re excited about the journey ahead. With more campaigns, bigger stories, and bolder ideas on the horizon, we’re here to craft ads that don’t just sell but stay with you. Here’s to creating more memorable moments -one campaign at a time.
