Volkswagen in collaboration with GQ wanted to bring a fresh perspective to the audience about their latest model, Taigun. 

All this had to be done keeping the following in mind

1. Video to be more real, less advertising
2. To be personal (Kriti’s POV), less generic
3. To have organic product integration (Sunroof, Display, Boot etc.)
4. To be inspiring, fun and engaging
5. To talk about/demonstrate Hustle in more than one way

We aimed to keep the overall look and feel very real, authentic with a touch of style, merging the career vibes of Kriti Kharbanda as a fashion designer and the new VW Taigun’s trendy interiors.

The film gradually unfolds the designer’s life in a studio to practicing scripts in the green room with smooth transitions to the close up shots of the car interiors that sets your mood and gives a lively experience.

The film has multiple nuanced details that were brought out in the storyboard. Every move, expression and background setting was well detailed and showcased to ensure the client knew exactly what was to happen on screen and the angles from which their car would be showcased.

Being a designer and focusing on the design trends of the car, we chose flashy colors that represent energy, youthfulness and a fashionista’s mindset. We wanted to compliment Kriti’s sense of style & fashion with that of the car.

We wanted to match the film’s mood with the character’s feel so we went for a track which is a blend of energy and sophistication and has been chosen to compliment Taigun’s larger-than-life presence. The liveliness that matches with the ambience and pace of the changing shots portrays the car for individuals who don’t settle for less.