GoodFellas Studio along with SoCheers created an engaging promotional campaign for Panchayat Season 3 on Amazon Prime Video. The campaign needed to leverage the show’s beloved characters and humour while generating excitement for the new season. 

For these promos, the key challenges included maintaining the show’s authentic rural charm in promotional content, creating diverse and shareable content across multiple formats and highlighting fan-favourite elements like the famous dialogues and memorable character dynamics

GoodFellas Studio along with SoCheers,  we developed a multi-format approach that played on the show’s strengths. These included Panchayat-themed challenges and games that had Roast Battle, Fashion Showdown and Don’t Move Challenge with the casts and Character-driven content like Chai with Jitu and Cast reacts to memes.

There were also Fan engagement activities such as Complete the Famous Dialogues and Heads Up Phulera Style to revoke the memories of Phulera and older seasons and Behind-the-scenes style content which had IMDB’s and Jeetu’s interview. 

Each format was designed to showcase the characters’ personalities, recreate the show’s humor, and give fans a taste of what to expect in the new season.

Our approach blended authentic Panchayat aesthetics with modern promotional technique. We recreated the show’s rural setting for Panchayat-themed setups, using props and art direction that matched the series. For non-Panchayat setups, we opted for a more casual, contemporary look to appeal to a broader audience.

We utilised the show’s main cast, allowing their natural chemistry and familiarity with the characters to shine through in improvised moments. Characters wore their iconic Panchayat looks for themed setups, with occasional “casual layers” added for variety. For non-Panchayat setups, we used modern casual wear to present a different side of the actors.

We employed a mix of static and dynamic shots, using techniques like crash zooms and speed tracking to add energy to the promos. For more intimate setups like “Chai with Jitu,” we used a warmer, closer framing. Fast-paced cuts were used to maintain energy, especially in challenge-based content.

We also incorporated on-screen text and graphics to enhance the game show feel of some segments. We utilised a mix of diegetic sound (like chai preparation) and upbeat background music to set the tone for each promo.

This campaign aims to create a diverse range of shareable content that captures the essence of Panchayat while building excitement for the new season on Amazon Prime Video.