Crafting a three-part campaign that makes wealth management feel effortless. Showing how Dezerv brings all assets together, offers expert fund guidance, and turns complex performance insights into simple, actionable clarity.
A sleek three-part film series that seamlessly narrates how the Dezerv App simplifies wealth management.
The Challenge
The Treatment
Each film focuses on one core feature:
- Viewing your family’s all assets – bank holdings, mutual funds, stocks, PFs – in one consolidated dashboard.
- Expert guidance on which funds to hold and which to exit.
- Simple performance comparison against benchmarks for smarter decision-making.
The Craft
The storytelling is functional yet impactful, showing how Dezerv simplifies wealth management into clear, actionable insights.
Three minimal, product-led films with a common aesthetic – clean visuals, precise copy, and sleek UI motion. Each film opens with the investor’s problem, resolves it through a specific Dezerv feature, and closes with a strong CTA.
A consistent, polished treatment ensures the series feels cohesive and resonates with affluent investors.
The sound design is sophisticated and restrained; subtle ambient textures with gentle piano or electronic layers. It complements the luxurious visual treatment while signaling confidence and clarity.
True financial confidence begins when complex decisions become simple, and that’s the insight Dezerv brings to life with every film.
