In an already saturated tactical shooter game market, Bullet Echo sought to enhance its presence and appeal to the Indian gaming audience, particularly those aged 18-28.

The goal was to highlight the game’s diverse heroes, unique gameplay styles, and quick, action-packed gameplay inherent in the Battle Royale mode while also driving User Acquisition through engaging content tailored to the local audience.

The challenge was to craft a campaign that not only showcased these elements but also resonated deeply with the target demographic.

Goodfellas Studio developed a comprehensive campaign consisting of two main types of films: Cinematic Brand Films and User Acquisition (UA) films.

The Cinematic Brand Films humorously depicted everyday situations transformed by the intensity of Bullet Echo gameplay, showcasing the game’s unique features, such as hero diversity and strategic gameplay, while keeping the focus on the thrill of the Battle Royale mode.

The UA films starred popular streamer JokerKiHaveli, integrating live gameplay with humorous commentary. These videos were designed to be highly shareable, leveraging the streamer’s personality to engage viewers and drive downloads.

Each film was crafted with a blend of humor, relatable scenarios, and vibrant visuals, ensuring they stood out in a crowded digital landscape. The goal of the campaign was to successfully communicate the game’s key features—strategic gameplay, hero diversity, and quick action—while also appealing to the Indian audience’s taste for light-hearted, entertaining content.

Bringing these films to life required meticulous attention to detail across various aspects, from casting and performances to production design, cinematography, and sound design.

For the brand films, actors were chosen for their ability to convey humor and relatability, ensuring that their performances resonated with the target audience. For the UA films, the presence of a popular streamer, JokerKiHaveli, helping attract and engage viewers.

The sets were designed to be both realistic and visually appealing, with bold colors and dynamic layouts reflecting the energy and vibrancy of the game. The barber shop and living room settings were meticulously crafted to mirror the daily lives of the target demographic, making the content more relatable.

The films utilised a mix of static and dynamic shots, with quick cuts to maintain a fast-paced rhythm. The editing was sharp, ensuring that the humor landed effectively and that the gameplay elements were seamlessly integrated into the narrative.

Costumes were designed to reflect the youthful, vibrant energy of the characters, incorporating bold colors and casual styles that aligned with the game’s aesthetics and the target audience’s fashion sensibilities.

Sound played a crucial role in amplifying the humor and intensity of the films. From the exaggerated sounds of the barber’s tools to the in-game audio cues, every element was carefully chosen to enhance the overall viewing experience.

Through this campaign, Bullet Echo was able to effectively communicate its unique selling points and generate significant buzz among the Indian gaming community.

The blend of humor, relatable scenarios, and high production value ensured that the films resonated with the audience and successfully drove user engagement and acquisition.