“WHAT YOU DO BEHIND THE SCENES, PREDICTS YOUR SCENERY.”

Attention, actors! 📣
This one is for you!

Actors are one the most crucial part of the ad filmmaking, as they are the ones who becomes the face of the story-telling, building the connection with the viewers. But how do we select them? We collaborate with a skilled professional, the Casting Director, who comprehends our needs and expertly chooses the ideal talent for our project.
Curious about how it works? Stay tuned until the end for a detailed breakdown.
Are you an actor who has gone through this process? Share your experience in the comments with us.
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[Actors for Ad Films, Ad Filmmaking in India, Ad Filmmakers of India, Casting Directors, Casting Department, Filmmaking, Advertising, Actors, Acting, Actor in Brand Films, Filmmaking Knowledge, Ad Filmmaking]
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#GoodfellasStudio ...

The movements behind the scenes defines the final result on screen. Every detail contributes to crafting a seamless and captivating narrative. It’s a symphony of coordinated efforts, where each team member plays a vital role in bringing the director’s vision to life. From the lighting that sets the mood to the sound design that enhances the storytelling, every element is meticulously planned and executed. The commitment of the cast and crew ensures that the final product not only meets but exceeds expectations, leaving a lasting impression on viewers and showcasing the true artistry of the craft.
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[BTS, Behind the scenes, Ad Films, Ad Film Shoots, Film Crew, Film Cast, Acting, Film Shooting, Editing, Video Production, Post Production, Ad Filmmaking, Ad Filmmakers, Media Industry]
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#BTS #BehindtheScene #GoodfellasStudio ...

Can you guess how many people we needed to film this car sequence?🙌
It may look simple, but the smaller the space, the more precise the setup must be. It involves skilled professionals, the right equipment, and a significant amount of planning. From camera operators and lighting technicians to sound engineers and directors, each person plays a crucial role in bringing the scene to life. The confined space of a car requires creative solutions to capture the perfect shot while maintaining the quality and safety of the crew. ✌️
Did you count till the end? Let us know the figure in the comments below.
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[Behind the Scene, BTS, Filmmaking Process, Ad Filmmaking, Ad Filmmakers, Ad Film Production House, Film Shoot, Ad Film Shoot, Crew Members, Equipments, Car Sequence in Ad Films, Film Reels, Ad Film Reels, Film Knowledge Reels]
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#GoodFellasStudio #Crew ...

This Diwali, we did a beautiful campaign for @ugaoo.
This initiative honors the windows of our homes, which truly deserve recognition! Inspired by this core thought and the ‘plants’ at Ugaoo we conceptualised the campaign ‘Windows of Celebration’. The windows invite light into our spaces, while the plants represent vitality, symbolizing prosperity and growth!
This Diwali encouraging gifting green to your loved ones, a gesture of joy and connection!

🌱 Breathe life into your home, your windows and your celebrations—Sajaao with Ugaoo. 🌿✨ #SajaaoWithUgaoo #Ugaoo
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Executive Producer: @ridhesh.s
Producer & Post Producer: @n.a.i.s.h.h
Associate Producer: @romangujarati
Director: @vibhav1vas
DOP: @nishsaini09
Post Supervisor: @kewal.vora
Editor: @shivishrivastava
VFX Artists: @kewal.vora @toshit_k2002
Colorist: @manoharnaik__
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[Diwali, Diwali Campaign, Diwali Ad Film, Ugaoo, Plants, Plant Care, Gift Green, Diwali Gift, Diwali Ad, Diwali Celebration, Nature, Celebrating Nature, Gifting Plants for Diwali, Green Initiative]
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#Diwali #AdFilm #DiwaliAdFilm #DiwaliCampaign ...

In Ad Filmmaking, DITs (Digital Imaging Technicians) hold a crucial job role. All the efforts put in by several departments, from preproduction to shooting, finally come down to these professionals. They make sure to secure the raw footage of the film, converting it into the right format, and checking any potential errors so the post-production can be done seamlessly.
Do you know any DITs from the industry? Tag them in the comment below!
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[Adfilmmaking in India, Adfilmmaker, Behind the scenes, Film Shoots, Ad Film Shoots, Film Footage, Digital Imaging Technicians, DIT, Film Crew, Ad Film Crew, BTS, Advertising, Ad Films, Filmmaking, Filmmakers, Ad Film Knowledge, Technical Knowledge of Ad Films]
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#GoodFellasStudio #BehindTheScenes #Crew #DIT ...

The location is one of the crucial factors, which defines the vibe of the Ad film. To settle down on a final location for the shoot, we go through a series of checklists to align with the thematic look of the campaign. Do you know what are those?
Watch till the end to know more.
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[Ad films, Ad film shoot, film shoot, check list, ad film shooting, ad film production, ad filmmakers, ad filmmaking, video production, behind the scenes, producer, director, crew, cast]
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#GoodfellasStudio #Adfilmmaking #Producer Checklist ...

Learn how we segregate Shift Timing for our shoots in the Ad Film Industry. Due to the creative nature of the work and the pursuit of the ideal shot, filming may run late into the night or begin very early in the morning. Crew members, including directors, actors, and technicians, frequently put in long hours to guarantee that every aspect is perfect, from lighting and sound to performances.

Watch till the end to know the different timing schedules and their importance.
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[Ad Films, Ad Filmmakers, Ad Film Industry, Media, Filmmaking, Behind The Scenes, Shift Timings, Crew, Cast, Ad Filmmakers, Video Production, Ad Film Production]
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#Goodfellasstudio #adfilmmaking #adfilmmakers #shiftimings #bts #behindthescenes ...

Rapid-fire with Dada! ⚡️
Watch the mobile-first POV video, where we capture the video on set for @cocacola_india in collaboration with Ogilvy and The Glitch.
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Agency: @ogilvyindia and @theglitchplex
Director: @namit_nath
DOP: @tiwarivaishnav
Producer: Somnath
Associate Producer: @gargi_ganatra
Post Producer: @anishkrishna97
EP: @ridhesh.s
Account Manager: @snail_eeee
VFX Supervisor: @kewal.vora
Color Grading Studio: @after_studios
Color Grading Artist: Lorenzo
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[Brand Campaign, Durga Puja, Festivities, Festival, Kolkata, Saurva Ganguly, Dada, Celebration, Cricket, Food, Ad Films, Ad Filmmaking, Food Commercial, Coca Cola]
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#CocaCola #RealMagic #KolkataisCooking #Goodfellas ...

In collaboration with Ogilvy and The Glitch, we produced a series of spots for @cocacola_india’s ‘Kolkata is cooking’. This bilingual campaign leaned heavily towards Bengali, as it celebrated the Durga Puja festival. We created a collection of nine videos. Take a moment to watch one of the spots from this campaign.
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Agency: @ogilvyindia and @theglitchplex
Director: @namit_nath
DOP: @tiwarivaishnav
Producer: Somnath
Associate Producer: @gargi_ganatra
Post Producer: @anishkrishna97
EP: @ridhesh.s
Account Manager: @snail_eeee
VFX Supervisor: @kewal.vora
Color Grading Studio: @after_studios
Color Grading Artist: Lorenzo
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[Brand Campaign, Durga Puja, Festivities, Festival, Kolkata, Saurva Ganguly, Dada, Celebration, Cricket, Food, Ad Films, Ad Filmmaking, Food Commercial, Coca Cola]
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#CocaCola #RealMagic #KolkataisCooking #Goodfellas #videocampaign #advertising #adfilmmaking ...

In Part II of our ‘Spec Sheet’ journey, we dive deep into the specific factors which need to be included as part of the document. The accumulation of all the pointers creates a perfect roadmap for the agency and the client.
Do you have more pointers? Let us know in the comments.
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[Behind the Scenes, Pre-Production in Filmmaking, Filmmakers, Ad Filmmakers, Ad Filmmakers in India, Ad Filmmaking Knowledge, Filmmaking Studies, Ad Films in India, Planning, Management]
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#SpecSheet #GoodfellasStudio #Reel #Value #VideoReel ...

How do we structure the technical details of a project in Ad-films? 📑

We use a document called the ‘Spec Sheet’. It is a comprehensive overview of all the project execution requirements. The document outlines every technical detail of the project to keep all the departments on the same page. It includes critical information such as timelines, resource allocations, specific tasks, and key performance indicators. By having this centralized document, we can ensure that everyone involved in the project understands their roles and responsibilities clearly.

To know more stay tuned for Part II, releasing this Friday! ⏰
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[Behind the Scenes, Pre-Production in Filmmaking, Filmmakers, Ad Filmmakers, Ad Filmmakers in India, Ad Filmmaking Knowledge, Filmmaking Studies, Ad Films in India, Planning, Management]
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#SpecSheet #GoodfellasStudio #Reel #Value #VideoReel ...

It’s time to learn some ‘Jargons’!

Every industry has its own vocabulary. Just like that, Ad-Film industry is also filled with such words. Today we will be focusing on some important terms from the Ad-Film vocabs.

Do you know any more jargons? Share with us in the comments below.
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[Ad Films in India, Ads of the World, Ad Film Learning, Ad Filmmaking, Ad Filmmakers, Video Production Studio, Video Production, Video Content, Learn More, Ad Films, Ad Campaigns, Behind The Scene, Value Content]
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#GoodfellasStudio #Adfilms #Value #BTS ...

Great outcomes require greater planning!⚡️
That’s the entire concept of having a storyboard before you get to the floor for shooting!
Look at our recent work with Garnier and how we conceptualised the entire ad-film frame by frame on the storyboard before it came on screen!
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[BTS, Behind the scenes, Ad Films, Ad Film Shoots, Storyboards, Storyboard Artist, Film Crew, Film Cast, Acting, Film Shooting, Editing, Video Production, Post Production, Ad Filmmaking, Ad Filmmakers, Media Industry]
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#Garnier #Goodfellastudio ...

In this fast-paced Advertising industry, what we provide to the audience is ‘communication’. Communicating the brand’s ethos, ideas, services, products and more. In this course of creating the communication, the most important aspect is to build a relationship with the Client. It is a crucial juncture for building long-lasting & chaos-proof relationships. The key is to build the right communication between the client and agency while understanding their values and goals. Knowing the same you can play with a lot more ideas, which in return can be a win-win situation for the client and the agency.
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[Client, Client Servicing, Client Agency Relationship, Client Satisfaction, Building Relationship, Networking, Advertising, Ad-Films, Ad Filmmakers, Ad Film Producers, Ad Film Production House, Ad Film Agency, Video Production Studio, Reel]
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#goodfellasstudio #clientservicing #clientagency #relationships ...

Presenting the new age action gaming, wherever you go!

With this concept, the recent ad film campaign for @bulletecho_in by @kraftonindiaesports is conceptualised. The treatment revolves around the fun and vibrant persona of the gaming experience in the ad-film. In this fast-paced quirky treatment, the highlight is hooked around the gameplay experience of the user. The dynamic camera movements, rapid shots, and engaging characters set the scene, culminating in a surprising and humorous twist at the end.
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Brand - @bulletecho_in
Director: ajnauty
DOP: @travelbyframe
1st AD: @thedravidan
2nd AD: @_mridulsarkar_
PD: @bharatjain.92
Art Director: @ar.shireen_khan `
Executive Producer: @ridhesh.s
Producer: Somnath Bagh
Associate Producer + Post Producer : @romangujrat
Account Manager: @snail_eeee
Marketing Associate: _arjunjoshy_
Sales Executive: @meeta.bhavsar.7
Offline Editor (Main Films): @kushalsoni2197
Offline Editor (UA Films): @kewal.vora
Color Grade Studio: @nubestudio.in
Colorist: @vyshakshiva_colorist
BG Score & Composing (Main Films): @the1080g
SFX & Sound Mix: @sonikulture
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[Ad films, Ad film Campaign, Gaming, Gamers, Gameplay, Game Players, Mobile Gaming, Brand Film, Ad Filmmaking, Ad Filmmakers, Ad Filmmakers in India, Bullet Echo, Krafton, Video Campaign]
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#BulletEcho #Krafton #Reel ...

This looks simple. Right? 🙂
Can you guess the number of crew involved in getting this 15-second reel done?

For a seemingly straightforward 15-second spot, there was an ensemble of individuals who worked tirelessly behind the scenes. Each person brought their unique expertise to ensure that every second was polished to perfection, capturing the audience’s attention seamlessly.

So, what appears simple on screen is the result of meticulous planning, coordination, and creativity from a dedicated team.
Guess and let us know the number in the comments below.
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[Ads, Advertising, Ad films, Director, Filmmaking, Video Production, Reel Content, Tips, Behind the scenes, Crew, Film Crew, Film Shoot, Video Production, Team Work, Product Film, Reel]
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#goodfellasstudio #adfilms #films #adfilmmaking #adfilmmakers #videocontent #videoproduction ...

Recently, we did a ‘sweet’ campaign with @hersheysindia.
This 15-second spot was developed keeping the core idea of sibling bonding in mind. The setup, the background score, and the hues were defined in a manner so that the essence of ‘Rakhi’ can be felt from the very first frame. The idea of celebrating little things was merged with the gift of Hershey’s.
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Director - @vishal_talaawadekar
EP - @ridhesh.s
DOP - @nishsaini09
Product Stylist - @nehagharatstylist
1st AD - @_mridulsarkar_
Creative director - @samraggi.m
Producer - @n.a.i.s.h.h
Associate Producer - @anishkrishna97
Editor - @shivishrivastava @kewal.vora
Animation - @kewal.vora @toshit_k2002
Sound Engineer - @romil7_
Grade - @piyush___18
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[Celebration, Campaign, Reel, Brands, Celebration Campaign, Rakhi, Raksha Bandhan, Festivities, Indian Festival, Ad Film, Ad Filmmaking, Ad Films in India, Reel Video, Hersheys, Chocolates]
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#GoodfeallasStudio #Hersheys #RakshaBandhan ...

Know how we do it behind the screen! After conceptualising the Ad-film, the team locks down on the Location. They scout for settings that match the creative vision and enhance the advertisement’s narrative. Following this comes Tech Recce, where the team finalises the equipment required for the shoot day.

Which one do you think is more challenging?
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[Ad Filmmakers, Ad Filmmaking, Behind the scenes, Film Crew, Film Location, Filmmaking Equipment, Ad Filmmaking Knowlege, Tech, Ad Films, Advertising, Advertising in India, Reels, Reel Video]
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#GoodfellasStudio ...

Do you have any idea how much setup is required to shoot within a car? Though it looks simple, it is extremely meticulous. It requires expert crew, the right equipment and a lot of planning. From securing the camera mounts to ensuring optimal lighting, every detail must be carefully orchestrated. The interior of the car becomes a miniature set, where space is limited and every angle matters. Presenting the hard work behind the simplicity on screen!
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[Behind the Scene, BTS, Filmmaking Process, Ad Filmmaking, Ad Filmmakers, Ad Film Production House, Marketing, Branding, Campaign, Film Shoot, Ad Film Shoot, Crew Members, Equipments]
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#GoodFellasStudio #BTS #BehindTheScene ...