Ad films are not simply for television screens or online platforms. Instead, these Ad films serve as a great marketing tool in social media. One of the most crucial parts of making an Ad film is shooting and editing the shots. To create the most impactful Ad film, it is vital to have the editing and the shooting on point, for which tips from the Ad filmmakers are essential. The Ad film makers in India offer some of the best advice on Ad filmmaking, serving as great marketing tools and depicting the best of creativity.
Shooting an Ad film can be very intimidating as it requires a massive backup of plans and equipment. You will have to keep up with arranging the camera equipment and editing software, lighting a shot, and optimising the audio. The process also comes with cost-effective barriers. But, with the price drop of decent gear and post-production software, it is high time you can explore producing your Ad films or marketing videos with the help of tips from the Ad film makers.
In the following, you will find significant shooting and editing tips from the Ad makersthat will help you create an impactful Ad film.
Pre-Production:
These pre-production tips apply to traditional Ad films and live videos on social media, using Facebook live, YouTube live and Instagram live. The following are some of the essential tips from the Ad film makers for making the best Ad films.
- Creating a Storyboard and a Script
Making an Ad film begins with creating a storyboard and a shooting script. As these are marketing videos, a meticulous backup preparation and planning is essential. As per the Ad film makers in India, it is crucial to get a storyboard and a shooting script ready before even arranging the camera equipment. A storyboard is a top necessity as it helps to identify the scenes you will have to shoot, and a shooting script typically serves as a screenplay for your Ad film.
2. Prepping up the performer
The most crucial tip of the Ad film makers is to prepare the performers of the Ad film beforehand. The performers of your Ad film must be well aware of the happenings to run the shoot smoothly without wasting much time. As the creator of the marketing video, you need to have a clear idea of how the finished product will look. When you are at the location ready for the shoot, your performers must know what they are doing.
3. Knowing your required B-roll footage
Do you intend to cut away from your presenter to other footage or include scenes of your employees at work in your video? Then you require what experts in videography refer to as B-roll footage.
As the name implies, B-roll is any video that isn’t of your main subject. If you create an explainer video presenting your software product, B-roll footage might feature images of pleased customers using your product or an exterior shot of your offices.
To prevent scenarios where you require film that you don’t have, determine what footage you need throughout the pre-production phase. Always remember that there is always a little when it comes to B-roll.
Tip: You may always use standard B-roll footage if you need a clip of something challenging or impossible to get yourself, like aerial shots or material from far-flung locations. The quality and variety of the footage from Beachfront B-Roll are fantastic and can be utilised multiple times.
Production:
4. Using the Rule of Thirds
While shooting, using the Rule of Thirds is a popular technique. For example, a picture is divided into nine sectors by two horizontal lines and two verticals. This technique is mainly used to draw the eye towards the main points of interest in the shot. Any viewer eye will gravitate towards the anchor point than any other positions in the frame.
A tip from the Ad film makers in India reveals that a shot taken using this rule gives very aesthetically pleasing results. You can also use this rule while taking photographs, as it helps to draw the eye to the objects of interest in the frame. The technique of Rule of Thirds is used for shooting landscapes, that makes the composed shot focused on the main object in the image.
Lighting: Light is one of the prime factors in shooting an Ad film. The Ad film makers stress lighting as understanding it will help you create an attractive marketing video.
5. Avoiding the conflicts between Artificial and Natural lights
Understanding the different temperatures of lights is crucial. As per the Ad film makers in India, you will have to keep your primary light source even and consistent. When shooting indoors, you must avoid rooms having too many windows.
6. Setting the white balance of your camera manually
As different light sources come with different temperatures, it is essential to set the camera’s white balance manually. It is a tip from the Ad film makers, which is a process of telling the true white light in the environment to avoid colour casting.
7. Do not spotlight the subject
When shooting an Ad film, it is crucial to avoid putting the subject under the spotlight. Spotlighting the subject makes the video look unflattering. Using different lighting techniques, you can make your video appealing which is one of the top tips from the advertisement film makers.
8. Examining the acoustics of your shooting location
Studying the acoustics of the location beforehand will save you from a lot of hassle in post-production, as a minor echo can also become a nightmare.
9. Shooting multiple takes
To create a perfect Ad film, you must shoot multiple takes as suggested by the Ad film makers in India. Multiple takes will allow you to select your best shots and combine them during the edits in post-production.
Post-Production:
10. Assembling the rough cut requires tidy clips
When you are taking your footage to the editing room, it is essential to tidy up the clips before you assemble them for a rough cut.
11. Do assemble the rough cut
As per the Ad film makers, it is crucial to assemble the rough cut before you start working on the timings of the assembled clips. Having the rough-cut ready will help you identify the weakness of your Ad film, and then you can improvise the needful.
12. Find the right music, and do not overdo the effects
Finding the right music for your Ad film is crucial, and you must not overdo the effects as it will make your video look cheap. So, a vital tip of the Ad film makers in India suggests you accept that it is impossible to fix everything in post-production and finding the right music will boost the overall visual of your Ad film.
Thus, these are the essential shooting tips by the Ad film makers in India. Following these tips, you too can effortlessly start shooting your Ad film, avoiding the pitfalls one faces while shooting their first own production.
