Elevate the storytelling while being in line with the FW20 Swarovski Seasonal Inspiration and provide end-to-end production support during the lockdown keeping in mind the adequate safety measures.

This campaign was developed for Diwali, portraying Swarovski as the perfect gift combining elegance, luxury and panache.

The lighting focused on our model (Bollywood Celebrity Bhumi Pednekar), in a fashion where both her face and the jewels lit up, radiating the beauty and vibrancy of both the jewels and its wearer.

Taking inspiration from previous Swarovski photo shoots internationally as well as popular magazine shoots, we referenced multiple models and celebrities to set Bhumi’s body language in the campaign.

Continuing the inspiration from international models, we used a get up fit for a fashion runway model but kept it Diwali Centric with its sparkly styling and background that also complements the brand’s colors. In terms of her hair styling, we did a combination of open, closed and wet hair, maintaining the premium look but showcasing variation to avoid monotony.